Keeping it cheap
New release movies for just a buck & change.
Our Approach
We rallied customers back to the Box with a new brand that celebrates cheap. Along with a new app and digital platform, we helped Redbox matter again. Not just to audiences across America, but internally, where we fostered alignment and stoked enthusiasm by standing for something: democratizing entertainment.
Our process is simple
and thoughtful.
In a world of $6 streaming rentals, Redbox serves up the same new releases for a buck and change. Add a digital platform with free and premium content, and Redbox resumed its place as the go-to choice for families on a budget.
In-person &
remote options
Creating a relationship with external and internal meetings on-site and zoom. Gave the team an easier streamlined approach to reviewing new brand standards. While creating the new logo this was best fit.
Transactional E-Mail process .
creating all of the digital materials including transactional emails. Updating each individual instance in the process.
Product Packaging In-person Kiosk’s and App
Updating all consumer facing products.